Reebok Social Media 2014

This shoot was cold. Literally, a 5:30am call time in central park, in the middle of November is stronger than any cup of coffee. We Are Social reached out to me to lens a few photos that would be used in Reebok's social media campaign for this year. I had to pause for a second and give a bit of thanks. I went to an art College, SCAD to be exact, like most art students I spent the majority of my years hoping a praying that the time I spent there, and the money I shelled out, would inevitably lead me to shoot something that one call "worthy". This shoot was more than that, while the name Reebok is something to be proud of, I found myself giving thanks that I was working with such a passionate group of people. Multi location shoots are stressful on everyone but we all braved the winter weather and left our egos at home. Take a look at some of my favorites below and view the entire collection HERE